The Pro Football Hall of Fame (Canton, OH) considers itself the “Most Inspiring Place on Earth” (juxtaposed with Disney’s tagline “The Happiest Place on Earth.”)

A non-profit, the Hall of Fame has transformed itself from a museum tucked away in Northwest Ohio into a media & entertainment property focused on enriching experiences.

Senior leadership like Pat Lindesmith, Chief Partnership Officer, believe the path to create a growing, sustainable organization must include digital transformation.

“As the partnerships with our Gold Jackets, their families and our corporate partners grow, the tasks get more complex. Platforms like NextLevelFan allow us to scale our event efforts, from registration to segmentation to communication to post-event follow-up... and more.”

Initially, the Hall of Fame’s partnership team has leveraged the NextLevelFan platform for marquee events such as the Merlin Olsen Super Bowl Luncheon, an annual event to kick-off Super Bowl weekend.

Event goal: streamline pre-, in- and post-event communication AND activate networking among 500+ guests.

Solution:

- Streamline registration, payment, confirmation

- Incent each table host to capture attendee info

- Accompany printed communications with digital

- Provide digital ticketing

- Generate guest-to-guest networking

- Capture post-event survey feedback

During the event recap, the Hall of Fame realized the even greater potential with their high profile events like Enshrinement Week and for-profit partner HOF Village, LLC.